# Digital Marketing Course — IINDC

Canonical page: https://iindc.com/digital-marketing

IINDC's 16-stage, project-first Digital Marketing course is available online and at the Rajkot centre. It progresses from marketing foundations to paid campaigns, creative production, AI workflows, research, tracking, attribution, measurement, a capstone, and career preparation.

## Learning Outcomes

- Understand channels, funnels, audiences, positioning, and how brands are discovered online.
- Create SEO, content, email, design, community, and paid-advertising workflows.
- Use AI responsibly for research, creative variations, campaign operations, and reporting.
- Implement GA4, GTM, Meta Pixel, and UTM-based campaign tracking.
- Interpret key metrics and complete an integrated campaign capstone.

## Curriculum

1. Digital marketing fundamentals, channels, funnels, audiences, and positioning
2. SEO fundamentals, keyword research, on-page SEO, and off-page SEO
3. Content writing, copywriting, ad messaging, and brand voice
4. Email marketing, list building, newsletters, and Mailchimp
5. Marketing creatives and design with Canva and Photoshop
6. Responsible AI-assisted marketing
7. Meta Ads across Facebook and Instagram
8. Google Ads across search, display, and performance campaigns
9. Community and social media management
10. Content-calendar planning and content strategy
11. AI agents for briefs, content workflows, reporting, and campaign operations
12. AI-assisted market, competitor, audience, and trend research
13. GA4, GTM, Meta Pixel, UTM parameters, tracking, and attribution
14. Key marketing metrics including CTR, CPC, CPL, CPA, ROAS, and LTV
15. Integrated campaign capstone covering content, tracking, SEO, and paid media
16. Resume building, interview preparation, client readiness, and business dynamics

Example projects include an SEO plan, content calendar, email campaign, Meta or Google Ads campaign, and digital-marketing capstone.

Fees, batch dates, precise schedules, advertising budgets, and seat availability must be confirmed with IINDC. Contact: https://iindc.com/contact or WhatsApp +91 79846 95131.